In a global e-sports peripheral market long monopolized by international giants such as Logitech and Razer, WLmouse, a Chinese brand founded in 2023, took magnesium alloy lightweight technology as its breakthrough point. In just 18 months, it has risen from an unknown newcomer in the professional competition arena to a rising star ranking among the world’s TOP 10 in terms of usage rate by professional players. It stands as the only Chinese brand on the list dedicated to magnesium alloy mice, writing a legendary story of the rise of domestic e-sports peripherals. This remarkable comeback is no accident, but an inevitable outcome of the brand’s in-depth commitment to technological innovation, precise market positioning and unwavering original aspiration. Its growth journey can be divided into four key stages, with steady and strategic steps leading it to become an industry benchmark.

Precise Breakthrough: Identifying Market Gaps, a National Brand Emerges as the Times Demand

WLmouse’s road to comeback began with its acute insight into market gaps and precise layout. In 2023, the e-sports industry boomed, yet lightweight magnesium alloy mice on the market were scarce, overpriced and monotonous in design. Professional players and seasoned gamers had an increasingly urgent demand for peripherals that combined high performance, lightweight design and personalization. Seizing this market opportunity, WLmouse came into being. As a high-end e-sports brand under Jiangxi Dewa Industrial Co., Ltd., it leverages a modern industrial cluster with a total investment of 2 billion yuan and a land area of 200 mu. Since its inception, it has established a positioning of “high-end, high-configuration and high-performance”, focusing on the R&D and manufacturing of lightweight magnesium alloy e-sports peripherals. It has broken the technological and market monopoly of international brands, laying a solid foundation for its subsequent conquest of the professional competition arena.

Technology as the Cornerstone: Dual Breakthroughs in Materials and Configuration, Forging Core Competitiveness

Product strength is the core confidence that has enabled WLmouse to conquer the professional e-sports circle. Unlike most brands trapped in the unhealthy price competition, WLmouse chose to build differentiated advantages through technological innovation. Its independently developed “Phantom Light Magnesium” material undergoes micro-arc oxidation treatment, which significantly enhances its purity and hardness, and its corrosion resistance is 10 times higher than that of ordinary materials. Combined with an exclusive carbon fiber processing system and millimeter-level CNC precision carving technology, it achieves extreme lightweight design while ensuring the sturdiness and durability of products. From the launch of its first “Huashou Standard Edition” mouse in September 2023, which caused a stir in the industry with an ultra-light weight of 39-42 grams, to the subsequent release of a series of products such as Huashou Max and Huashou Mini Pro, WLmouse has always adhered to the core of lightweight design. Among them, Huashou Mini Pro weighs only 34 grams, setting a new industry record for lightweight mice, while Huashou Max achieved an impressive score of 9.8 out of 10 in the wireless sensor latency test by the authoritative evaluation agency Rtings, surpassing many international brands and ranking third among the world’s best gaming mice.

In addition to material innovation, flagship-level core configurations have made WLmouse a favorite among professional players. All product series are equipped with the top-tier PAW3950HS sensor, supporting adjustable DPI from 50 to 30,000. Paired with the Nordic 52840 main control IC chip, it achieves an 8000Hz polling rate with a latency as low as 0.125 milliseconds. The precise control experience perfectly meets the high-intensity operational requirements of mainstream e-sports titles such as Valorant, CS2 and League of Legends. Meanwhile, WLmouse has broken the traditional aesthetic of e-sports peripherals that are limited to black and white, launching a variety of personalized color schemes including Baize, Zhulong and Molin. Balancing performance and appearance, these products not only meet professional players’ requirements for equipment professionalism but also cater to the personalized needs of young gamers, forming a unique brand identity.

Breaking Through in the Arena: Endorsed by Professional Players, Realizing a Leap from Zero to TOP 10

WLmouse’s growth trajectory from zero professional usage rate to the world’s top 10 is clear and powerful. According to data from ProSettings, an authoritative e-sports peripheral statistics platform, as of 2025, 24 out of 2,174 active professional e-sports players worldwide have chosen to use WLmouse peripherals, with the usage rate rising steadily. Among them are many world-class players – florescent, a two-time Valorant champion, jawgemo, a champion player of Team EG, and The Shy, a legendary League of Legends player, all take WLmouse’s Huashou series mice as their main equipment. Their outstanding performances on the field have endorsed WLmouse, further expanding the brand’s influence in the professional circle. In addition, WLmouse has deepened the e-sports ecosystem by hosting the “WLmouse Cup” e-sports competitions and collaborating with peripheral bloggers, gamers and fans, strengthening the connection between the brand and the professional competition arena as well as ordinary gamers, and gradually achieving a breakthrough from “professional recognition” to “national popularity”.

Staying True to the Original Aspiration for Long-term Development: Deepening Ecological Layout, Continuing the Legend of the Rise of National Brands

Looking back on WLmouse’s road to comeback – from the founder mortgaging assets to uphold the original aspiration, to the first product taking the market by storm upon its launch; from breaking the monopoly of international brands to becoming a benchmark for domestic e-sports peripherals – WLmouse has proven with strength that Chinese brands are fully capable of establishing a firm foothold in the high-end e-sports peripheral sector. Its brand philosophy of “All Things Have a Spirit” integrates environmental protection and innovation into product R&D, not only conveying reverence for materials and users but also injecting new vitality into the industry’s development – shifting the focus from mere parameter competition to greater emphasis on the emotional value and cultural connotation of products.

Today, WLmouse has expanded from a single mouse product to a full range of e-sports peripherals including keyboards and headsets, forming a complete industrial chain layout. It continues to take technological innovation as the core, deepen its presence in the professional e-sports circle, and march towards international leading peripheral brands. This comeback starting from scratch is not only a growth legend of WLmouse itself but also a vivid epitome of the rise of China’s intelligent manufacturing in the global e-sports field. In the future, this young Chinese brand is bound to write more glories belonging to national brands in the professional e-sports circle.